John Kim – PGA.com
Brand spokesman. Engagement specialist. Innovator. Golf expert. As coordinating producer at PGA.com, Kim wears many hats. He also represents everything that an online community facilitator must do to truly understand the audience and what they want to discuss, share and learn in the wonderful world of golf. Through his efforts, more than 200K fans have flocked to the PGA.com Facebook page where series like “Guess the Course” and “Photo of the Day” typically garners hundreds of likes and comments per post. On Twitter, Kim truly engages with his more than 150K followers, integrating the platform into contests like the “Pick the Hole Location” challenge and stunts like the “Twitter Mirror” in which golf pros tweeted photos of themselves taken with a special setup in the clubhouse during the PGA Championship (branded with the PGA.com logo, of course). Kim also oversees the growing PGA YouTube channel that includes dozens of golf videos. Fore!