A standout linear winner, Disney Channel‘s "Camp Rock" has excelled online too. Disney.com featured the original movie for approx 30 hours this week (Jun 23-24), attracting 863K video plays and increasing site traffic 37%. Also, the movie’s Websites garnered 1.9mln visitors and 10mln page views during the period. — Viacom launched Atom.com, a digital comedy network that becomes Comedy Central‘s exclusive partner and anchor brand for original content, developing new properties for multiplatform distribution, building an online community of creators and viewers, and producing, "Atom TV," a TV series that debuted on the net this week.

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