SeaChange International subsidiary On Demand Group (ODG) has launched a premium TV subscription video-on-demand (SVOD) for Cablevision, Mexico’s leading cable provider. The launch adds to the transactional video-on-demand (TVOD) service for the latest movies, which ODG launched with Cablevision and which was announced in October. (For more, see SeaChange’s On Demand Group Enters Mexico).

Cablevision’s VOD services are delivered on a platform of SeaChange video back office software and video servers. ODG specializes in the aggregation, content and service management of VOD services and works with operators to implement marketing campaigns aimed at maximizing TVOD buying rates and SVOD subscribers and view rates.

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