According to a new Adweek Media/Harris Poll survey, 86 percent of Americans said that compared to the shows themselves, commercials seem louder.

There is an age difference when it comes to how loud the commercials seem compared to the TV shows. Of those 45 and older, 92 percent said the commercials seem louder, compared to 83 percent of those 35-44 and 79 percent of 18-34 year olds.

Men and women feel differently about the change in volume. Women are more likely to say the change in volume bothers them a lot (66 percent vs. 58 percent).

The Adweek Media/Harris Poll was conducted online within the United States between February 2-4, 2010 among 2,194 adults (aged 18 and over).

The Commercial Advertisement Loudness Mitigation Act (CALM) would regulate the volume of TV commercials. The bill is currently being reviewed by a Senate committee. (For more on CALM, click here).

The Daily



Charter upped Adam Ray to evp, sales operations & planning, adding oversight of sales, retention and analytics to his responsibilities. Sharon Peters , svp marketing, is now overseeing the full marketing

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