Offer Affinity Programming To Boost Revenues
White-label video publishing company thePlatform has added new features to its mpx video publishing system – called Subscription Packages and Subscriber Groups – that can be combined to create new entertainment experiences for consumers and that enable pay-TV providers to “reinforce and extend the value of their current TV subscription packages across more devices.”
Subscriber Groups helps operators segment customers based on a range of such operator-defined filters as their paid-TV subscription packages, geography, acceptable content rating, device type and content-viewing preferences. Within thePlatform’s system, subscribers can belong to multiple Subscriber Groups, and they can be offered a variety of Subscription Packages to create customized offerings. Both new features are now available for free to mpx customers, and they are in early trials with several operators.
Here are some potential use cases for the two new features:
>> Kids’ Programming: A family subscribing to premium-TV packages could receive an extra bundle of free online viewing for all past episodes of their kids’ favorite shows, watched on their tablets or game consoles.
>> The History Buff: A subscriber who loves history-oriented programming could be provided a new online bundle of documentaries, offered during such specific time windows as significant dates in U.S. or world history.
>> Holiday Promotions: Operators can create video collections of TV shows or movies with holiday themes like Valentine’s Day or Halloween, tailored for different generations and offered at various times throughout the year.
>> Teenage/Premium Movie Channel: A teenager whose household subscribes to a premium movie channel could receive restricted online viewing based on ratings, but also could be offered an alternative set of more content choices based on personal interests — wizards, superheroes or vampires.
>> Sports: A subscriber to premium sports programming with an affinity toward boxing or mixed martial arts could be provided video collections of specific athletes’ bouts online.
>> Movies: Subscribers to basic TV packages who regularly order pay-per-view movies on TV could be given a free pass to view multiple premium movie channels on their home PCs for two weeks as an incentive to upgrade to a premium subscription package.
