The number of near field communications (NFC)-enabled devices in use will top 500 million in 2014, notes ABI Research, and a minimum of 285 million mobile and consumer-electronics devices will ship this year as OEMs continue to drive the market. Still, mobile operators struggle to gain control and bring their services to the NFC market. Companies like BlackBerry and Samsung have developed and implemented clear strategies around NFC, differentiating themselves as they look to generate new service-based revenue streams, ABI adds, and other brands like LG and Sony are taking a different path as they horizontally integrate NFC across their product portfolios.

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Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.

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