Below are the year-to-year comparisons for cable nets’ prime total viewership in Oct, based on Nielsen data, and a few numbers and trends should be noted. While nearly 6 of every 10 nets that own comparative data suffered YOY ratings declines in Oct—whether because of the return of broadcast series, the strong appeal of sports programming or poor content—MTV, mun2, History and Investigation Discovery blazed with awesome growth. MTV and History have exhibited neck-craning acceleration for most of the year, as has I.D., which along with Military and Science has earned Discovery’s “emerging nets’ moniker for the triad. Good thing, too, since Discovery Channel, and Animal Planet slowed in Oct as TLC eked out a gain. Beset by serious ratings slowness during the summer, cable nets besides MSNBC continued their recent funk, as Fox News was flat and CNN and HLN continue to shed viewers at alarming rates. Of net families, Fox posted a particularly lackluster Oct, what with FX, Nat Geo and Fox Soccer losing viewers. Viacom, however, would likely be aghast were it not for stars MTV and TV Land, as Nick at Nite, Spike and Comedy Central all fell into negative territory. Fox Soccer, Logo, VH1 Classic and Fuse garnered the fewest total viewers in the cable universe in Oct.      

P2+
AA(000)
___________________________
Oct-10 Oct-09 %Diff
Prime (8p-11p)
Disney Channel 2546 2870 -11%
Disney XD 350 261 34%
SOAPnet 281 333 -16%
ABC Family 1041 1165 -11%
A & E 1277 1476 -13%
AMC 1125 883 27%
Animal Planet 534 586 -9%
BBC America 156 108 44%
BET 753 754 0%
BIO Channel 154 174 -11%
BRAVO 807 869 -7%
Cartoon Network 1507 1375 10%
Centric 77 n/a %
Chiller 138 n/a %
CNBC 199 177 12%
CNN 562 668 -16%
Comedy Central 974 1018 -4%
Country Music 334 437 -24%
Disc HD Theater 80 n/a %
Discovery 982 1168 -16%
Discovery Health 227 235 -3%
DIY Network 121 84 44%
E! 700 635 10%
ESPN 3632 3734 -3%
ESPN2 751 783 -4%
ESPNews 87 85 2%
Food Network 1037 1171 -11%
Fox News 2160 2168 0%
Fox Reality n/a 64 %
Fox Soccer Chan 33 36 -8%
FUSE 44 51 -14%
FX 1113 1345 -17%
G4 153 133 15%
Galavision 178 151 18%
GSN 319 354 -10%
GMC 68 n/a %
Golf Channel 103 117 -12%
Gr Amer Country 76 102 -25%
Hallmark Channel 586 786 -25%
Hallmark Movie 152 n/a %
History 1653 1004 65%
History Intl 170 165 3%
HLN 375 516 -27%
Home & Garden 1128 1169 -4%
The Hub 87 n/a %
IFC 117 n/a %
Investigation DS 384 237 62%
Lifetime 1025 1092 -6%
Lifetime Movie 566 604 -6%
Logo 38 n/a %
Military Channel 127 104 22%
MLB Network 59 n/a %
MSNBC 799 705 13%
MTV 1325 717 85%
MTV2 190 147 29%
Mun2 82 48 71%
Nat Geo 348 404 -14%
Nat Geo Wild 99 n/a %
NFL Network 120 106 13%
Nick at Nite 1638 1708 -4%
Nicktoons 308 201 53%
Oxygen 434 382 14%
Planet Green 99 n/a %
RFD-TV 127 103 23%
Science Channel 196 174 13%
Sleuth 98 n/a %
Speed 148 251 -41%
Spike TV 937 1078 -13%
Style 150 210 -29%
SyFy 1261 1502 -16%
TBS Network 3054 3244 -6%
TeenNick 158 178 -11%
TLC 1090 1068 2%
TNT 1618 1492 8%
Travel Channel 508 482 5%
truTV 1006 1068 -6%
TV Guide Network 213 207 3%
TV Land 846 577 47%
TV One 183 158 16%
USA 2790 3002 -7%
Versus 201 246 -18%
VH1 401 691 -42%
VH1 Classic 41 43 -5%
WE 262 286 -8%
Weather Channel 190 205 -7%
WGN America 259 413 -37%
Nick Jr 780 741 5%

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