In a survey by The Diffusion Group (TDG) commissioned by iStreamPlanet, 75 percent of pay-TV subscribers polled were “highly likely” to use multiscreen live linear services if offered by their operators. In addition, 49 percent said that if their current pay-TV operators offered on-demand access but not live access on Internet-connected devices, and if they could get such a package elsewhere at the same price, they “definitely” would switch providers. “The implication is that live linear TV Everywhere promotes retention and decreases churn, and that offering a live linear TV Everywhere service could help bring back some of the subscribers that operators have lost in the last few years,” TDG notes. The survey also found that multiscreen live linear services could bring in additional incremental revenue, with half of respondents saying they were “likely” to sign up at $10 per month, and 60 percent were “likely” to sign up at $5 per month.

The Daily


Pittsburgh Gets Locast

Broadcast streaming app Locast expanded into the Pittsburgh TV market. The streamer, now serving 35 markets, will reach more than 1 million residents in the DMA, which also covers Morgantown, West Virginia

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.