Note To Operators: Provide Live Linear TV Everywhere

In a survey by The Diffusion Group (TDG) commissioned by iStreamPlanet, 75 percent of pay-TV subscribers polled were “highly likely” to use multiscreen live linear services if offered by their operators. In addition, 49 percent said that if their current pay-TV operators offered on-demand access but not live access on Internet-connected devices, and if they could get such a package elsewhere at the same price, they “definitely” would switch providers. “The implication is that live linear TV Everywhere promotes retention and decreases churn, and that offering a live linear TV Everywhere service could help bring back some of the subscribers that operators have lost in the last few years,” TDG notes. The survey also found that multiscreen live linear services could bring in additional incremental revenue, with half of respondents saying they were “likely” to sign up at $10 per month, and 60 percent were “likely” to sign up at $5 per month.