Winner
Bravo – Play Live Experience
Bravo’s “Play Live” takes participation TV to a new level by letting fans interact and share their reactions during shows, and then seeing the results on-air in real time. With a multiplatform interface that blends traditional on-air graphic systems with the more robust and sophisticated animation capabilities of digital platforms, Play Live creates new ways to watch and interact with shows like “Watch What Happens Live” and “It’s a Brad, Brad World.” In fact, ratings on Play Live episodes average 10% higher than non-Play Live episodes. Sponsor awareness, retention, and impact to purchase has grown by double digits. Those are real results, and Bravo’s not playing around…
 
Honorable Mentions
Golf Channel Academy App
Golf Channel’s first-ever mobile instructional app features 600 proprietary instructional videos and a combination of features never before available to consumers on a handheld device, along with SwingFix technology that allows users to capture their swing and use advanced mark-up tools to identify areas for improvement.
 
USA Network – USA Sync Syndication Platform
With the USA Sync Syndication Platform, more than 95 million viewers can access USA content across the web, mobile and social channels including popular mobile apps including Shazam, Viggle, zeebox, and NextGuide. When USA Sync went live during the telecast of hit show “Psych’s” 100th episode, nearly 40K fans interacted with Psych games, short-form video, animated GIFS, editorial commentary, voting and polling in real-time.

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