New Funds Earmarked For Mobile, Connected TV
Ensequence is nearly $26 million to the good, closing an investment deal it says will “help accelerate its expansion into mobile and connected TV.”
This newest funding round was led by Myrian Capital, a venture and capital management firm chaired by Mike Mathile and affiliated with the Mathile family.
"This round will help Ensequence further lead the industry in enabling programmers, advertisers and service providers to transform television into a more engaging consumer viewing experience on all platforms and devices,” says Peter Low, president and CEO. “Myrian Capital is a trusted partner with a deep commitment to this space and connections that enable us to capitalize on rapid change in the television industry.”
Adds JP Nauseef, a managing director with Myrian Capital in Dayton, Ohio, “Mobile and connected TV adoption are creating new ways to engage TV audiences everywhere, and we see a significant opportunity for Ensequence to catapult growth.”
Ensequence currently counts as its customers such programmers as NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting and HBO. Its service-provider clients include Comcast, Dish Network, Time Warner and Verizon.
