In an effort to support cable companies in educating customers about the upcomingbroadcast DTV transition, 23 networks have produced cross-channel spots and made them available to cable companies at no cost. The initiative has its roots in the CTAM DTV Transition Council and the CTAM MSO Co-op, where cable executives shared their customer communications challenges and content providers stepped up to help solve them.

While each network group made the spots available on their affiliate Web sites, the Comcast Media Center stepped up to provide a centralized and "green" solution. Last week, the CMC’s Advertising Distribution Network (ADN) launched the CTAM DTV Transition Media portal, which means one-stop shopping for participating cable companies to access the full complement of both taggable and customized creative produced by all participating networks. ADN is providing tapeless, hi-res downloads and electronic fulfillment at no cost to either the networks or the cable companies.

In other DTV transition news, Comcast, together with Time Warner and Charter Communications, is leading an effort to launch a public service announcement (PSA) campaign featuring 21 leaders from the Congressional Asian Pacific American Caucus, Congressional Black Caucus and Congressional Hispanic Caucus. The PSAs will air across the nation through Feb. 17 to educate consumers about the transition and encourage them to take action.

The Daily

Subscribe

People

Tom Whitaker has exited Shentel after more than 16 years with the company. His tenure included serving as svp, fiber operations, where he helped stand up the new FTTH Glo Fiber brand. He’s joined

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.