Net's New Look
By
| January 31, 2005
The people who brought you Boobiegate won’t be at the Super Bowl Feb 6, so Viacom selected halftime to unveil MTV2’s rebrand. Both the spin-off and flagship MTV will present a preview of the revamped MTV2, featuring music and fare aimed at young males. MTV2 v 2.0 formally launches at midnight the next day.