NDS has announced plans to triple its investment in local people and infrastructure in 2010 as it increases development of solutions, partnerships and services for customers in China and the rest of the world.
Earlier this year NDS announced it had increased its headcount by 73 percent in China in 12 months, reflecting strong demand for its products and services locally. Staff numbers will increase further in 2010, with local hires as well as the relocation of a percentage of existing NDS research and development resources from India and Israel.
NDS has identified a key growth opportunity through partnerships with Chinese companies in the consumer electronics space, semiconductors, systems integration, and digital-TV applications markets.
For example, NDS has already partnered with Changhong, a set-top box and CE manufacturer, to develop a range of interactive applications for the Chinese market, targeted at convergence and next generation broadband initiatives. NDS is also partnering with TV service provider DOXTV, to bring DVR and push VOD functionality in China.