NCTA’s pulled this spot, incidentally focused on a tornado, from the air Monday afternoon
 
There was an eerie moment for those watching “Anderson Cooper 360’s” coverage of the tornado devastation in Moore, Okla., on CNN Mon night. During a commercial break, a TV spot from NCTA came on about a little girl learning through cable TV about a horrible tornado that had caused mass destruction. She then used her broadband connection to help collect money to for relief efforts.
 
While it may have seemed as though it was hastily put together specifically for the Oklahoma disaster, it was actually one of 2 TV ads created as part of NCTA’s “Cable Connects Us” campaign that began running last spring. “This specific spot began running this spring, but yesterday afternoon we decided to pull it down from the TV and Web because of the Oklahoma disaster,” said Brian Dietz, NCTA vp, communications and digital strategy. The spot did continue running through last night, but should no longer be on the air, he said.
 
The concept of the TV spot is to tell the story of how cable can enable someone—in this case a young student—to learn about a natural disaster, put together a fundraising campaign and make a difference. “We had absolutely no intention of timing it for tornado season and pulled it off the air as quickly as we could,” Dietz said.
 

The Daily

Subscribe

NCTA Works to Protect C-band Operations

SES announced a deal to acquire Intelsat back in April, and NCTA is standing up at the FCC to ensure cable operators and programmers don’t get hurt in the process. In a filing submitted Monday, the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.