National Cable Communications (NCC) and Donovan Data Systems (DDS) have collaborated to bring fully electronic order processing to the national spot cable ad marketplace.

Jointly owned by Comcast Cable, Cox Communications and Time Warner Cable, NCC is a systems and services provider to the advertising industry. DDS is a cable TV advertising sales and marketing company.

Their partnership enables DDS’ Spot Desktop application and the NCC eBusiness sales system to seamlessly inter-operate.  Submitting, processing and confirming ad campaigns between NCC, its affiliates and DDS agencies become entirely electronic and paperless. Since it went live four weeks ago, NCC received and successfully processed more than $3 million worth of electronic orders from DDS agencies.

NCC generated$1 billion in revenues in 2008. (For more on the business and technology of advertising, click here.)

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Commentary by Steve Effros The term estimate is defined in the dictionary as a “rough approximation,” or “to judge tentatively.” In other words, a guess. It boggles my mind that because Netflix

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