SESSION 8
Interactivity Rises Up: Managing Networks for Large-Scale Delivery
NCTA TECHNICAL PAPERS

Monday, April 10
8:00 to 9:15 a.m.
Room B407
Topics include: technical specifications and deployment goals for enhanced television; considerations for broadcast-quality video transmission over the Internet; and sub-band division multiplexing performance and advantages.
Moderator:
Dan Pike
Chief Technical Officer
GCI Cable & Entertainment
Speakers:
Santhana Krishnamachari, Ph.D.
VP, Engineering
EGT, Inc.
Mark Laubach
CEO
Broadband Physics, Inc.
Stuart Lipoff
Partner
IP Action Partners
Jim Martin
Assistant Professor, Department of Computer Science
Clemson University
Oleh Sniezko
Chief Technical Officer
Aurora Networks, Inc. SESSION 9
View from the Top: Leadership Perspectives
GENERAL SESSION

Monday, April 10
9:30 to 11:00 a.m.
Hall B1
Top executives talk about the future of the converged communications world and how cable can continue to operate at the forefront of new opportunities.
State of the Industry Address:
Kyle McSlarrow
President & CEO
NCTA
Moderator:
Maria Bartiromo
The Wall Street Journal Report with Maria Bartiromo, CNBC
Speakers:
John Chambers
President & CEO
Cisco Systems, Inc.
Gary Forsee
President & CEO
Sprint Nextel Corp.
Richard Parsons
Chairman & CEO
Time Warner, Inc.
Brian L. Roberts
Chairman & CEO
Comcast Corporation
Anne M. Sweeney
Co-Chair, Disney Media Networks &
President, Disney-ABC Television Group, Walt Disney Company
Edward J. Zander
Chairman & CEO
Motorola, Inc. SESSION 10
Into Thin Air: The Amazing, Invisible, Wireless Cable Connection
NEW BUSINESS – VOICE

Monday, April 10
11:15 to 12:15 p.m.
Room B401/402
A panel of leading cable industry strategists show you cable’s pathway from the living room to the wireless world.
Moderator:
Arthur C. Orduña
Senior VP, Policy and Product
Advance/Newhouse
Communications
Speakers:
John A. Garcia
President, Sprint/MSO Joint Venture, Sprint Nextel Corp.
Thomas Nagel
Senior VP, Wireless Services
Comcast Cable Communications
Mimi Thigpen
VP, Strategy
Cox Communications, Inc. SESSION 11
Gaming Goes Online: Implications for Broadband Providers
NEW BUSINESS – GAMES

Monday, April 10
11:15 to 12:15 p.m.
Room B405
Hear first-hand how cable’s broadband IP networks constitute a key enabling element of new online multiplayer game sector.
Moderator:
Molly Wood
Executive Editor, CNET.com
CNET Networks, Inc.
Speakers:
Patrick Donoghue
VP, Digital Television & Broadband Development
Cablevision Systems Corp.
Eugene Evans
Vice President, Marketing & Business Development
Mythic Entertainment
Jennifer MacLean
Senior Director, Games & Entertainment, Comcast
Julie Pitt
General Manager, RealArcade
Real Networks, Inc.
Glenn Russell
Director of Multimedia Applications
CableLabs, Inc.
Yoav Tzruya
Chief Operating Officer
Exent Technologies SESSION 12
Portal Promise: Video Distribution in a Broadband World
NEW BUSINESS – PORTABILITY

Monday, April 10
11:15 to 12:15 p.m.
Room B406
Find out what major portals and search engines are doing to position themselves for success and what impact their actions will have for cable.
Moderator:
Will Richmond
President
Broadband Directions LLC
Speakers:
Robert Bennett
GM, Entertainment and Video Services
MSN
Jennifer Feiken
Director, Google Video
Google
Fred McIntyre
Vice President
AOL Video
Vince Messina
Category Development Officer – Entertainment
Yahoo! Media SESSION 13
Great Debates in the States: What Fate Awaits Their
Telecom Slates?
PUBLIC POLICY

Monday, April 10
2:00 to 3:15 p.m.
Room B404
State public utility commissioners address video franchising, network diversity, the regulatory treatment of VoIP services, cable telephony, broadband demand, universal service and intercarrier compensation.
Moderator:
Rick Cimerman
Vice President, State Government Affairs
NCTA
Speakers:
Daryl Bassett
Commissioner, Arkansas Public Service Commission
Tony Clark
President, North Dakota Public Service Commission
Phillip Jones
Commissioner
Washington Utilities & Transportation Commission
Ron Jones
Chairman
Tennessee Regulatory Authority
James Yancey Kerr II Commissioner
North Carolina Utilities Commission
Larry S. Landis
Commissioner, Indiana Utility
Regulatory Commission SESSION 14
Message from the Sponsor: Advertising’s Extreme Makeover
ADVERTISING

Monday, April 10
2:00 to 3:15 p.m.
Room B405
Gather insights into the metrics, models and meaning of the new advertising era as cable advertising strategists meet with top global media buyers and rising stars of the online advertising marketplace.
Moderator:
Lisa Gersh
President & COO
Oxygen Media, Inc.
Keynote
Andrew Zolli
Z+ Partners
Speakers:
Billy Farina
SVP, Advertising Sales
Cox Communications, Inc.
Larry J. Fischer
President
Time Warner Cable Media Sales
Jon Mandel
Chairman, MediaCom U.S. & Chief Global Buying Officer
MediaCom Worldwide
Wenda Harris Millard
Chief Sales Officer
Yahoo! Media SESSION 15
Digital Domesticity: Why Cable’s Right at Home
NEW TECHNOLOGY & GENERAL MANAGEMENT

Monday, April 10
2:00 to 3:15 p.m.
Room B406
A panel of executives representing the new networking movement delivers updates about the march toward the connected home.
Moderator:
Gary H. Arlen
Partner
The Alwyn Group LLC
Speakers:
Nick Chakalos
Vice President
Motorola Connected
Home Solutions
Donald Dulchinos
Senior VP, Advanced
Platforms & Services
CableLabs, Inc.
Michael Fidler
Chief Executive Officer
Digeo, Inc.
Brian Lee, Ph.D.
Office of the Chief
Technology Officer
LG Electronics, Inc.
Malachy Moynihan
VP/GM, Linksys Home Networking Business Unit
Cisco-Linksys, LLC SESSION 16
Next Generation Networks: Models for Convergence
NCTA TECHNICAL PAPERS

Monday, April 10
2:00 to 3:15 p.m.
Room B407
Topics include: managing crosstalk in reverse-path wave division multiplexing optical systems; understanding changes in network design stemming from cable’s Modular Cable Modem Termination System specification; and quality-of-service across high-bandwidth networks.
Moderator:
Pragash Pillai
VP, Advanced Engineering Digital Video, Charter Communications
Speakers:
Bryant Best
Senior Staff Engineer
Scientific-Atlanta, Inc.
Rupal Desai
Technology Marketing Engineer
Cisco Systems, Inc.
Mukta Kar, Ph.D.
Senior Adviser, Digital Network Architecture
CableLabs, Inc.
Andrew Page
Project Manager
Cisco Systems, Inc.
John Treece
Director, Cable Business
Development
Juniper Networks, Inc. SESSION 17
Your Reputation Precedes You: Branding Strategies for a
Competitive Era
NEW TECHNOLOGY & GENERAL MANAGEMENT

Monday, April 10
3:45 to 4:45 p.m.
Room B401/402
A panel of cable industry experts offers guidance, advice and critical assessment of the cable industry’s brand acumen-or its absence.
Moderator:
Chris Moseley
Executive VP & Chief Marketing Officer
Crown Media Holdings US & The Hallmark Channels
Speakers:
Pamela Euler Halling
Senior VP, Marketing & Programming
Insight Communications
Sam Howe
Chief Marketing Officer
Time Warner Cable
Cindy Jones
VP, Consumer Marketing
The Weather Channel
Joseph J. Rooney
Senior VP, Marketing
Cox Communications, Inc. SESSION 18
The FCC Legal Advisors:
Concurring Opinions or
Separate Statements?
PUBLIC POLICY

Monday, April 10
3:45 to 4:45 p.m.
Room B404
Join the key cable advisors to the FCC commissioners for a discussion on current regulatory topics before the cable industry.
Moderator:
Alexandra (Sandy) Wilson
Chief Policy Counsel
Cox Enterprises, Inc.
Speakers:
Rudy Brioché
Legal Advisor, Media Issues
Office of Commissioner Adelstein
Federal Communications Commission
Heather Dixon
Legal Advisor, Media Issues
Office of Chairman Martin
Federal Communications Commission
Jordan Goldstein
Senior Legal Advisor
Office of Commissioner Copps
Federal Communications Commission SESSION 19
Party Crashing: How On Demand Is Rewriting Advertising’s Rules
ADVERTISING

Monday, April 10
3:45 to 4:45 p.m.
Room B405
Produced by CTAM with the cooperation of CAB
A forward-thinking panel searches high, low and in between for the right economic model to drive on demand to the real money, the real advertisers and the real results.
Moderator:
Chuck Thompson
Senior VP, Ad Sales Services
Cabletelevision Advertising Bureau
Speakers:
Scott Ferris
Senior Vice President and General Manager
Atlas On Demand
JB Perrette
Senior VP, New Media & CFO
NBC Universal Cable
Chris Pizzurro
VP, Multimedia Marketing
Turner Entertainment.
David Porter
Director, New Media Advertising Development, Cox Media SESSION 20
Talk about a Choice: The Remarkable Rise of Cable Telephony
NEW BUSINESS – VOICE

Monday, April 10
3:45 to 4:45 p.m.
Room B406
A panel of early innovators in cable telephony shares key lessons and observations about what’s behind the roaring success of a new kind of telephone service.
Moderator:
Ian Olgeirson
Senior Analyst
Kagan Research
Speakers:
Gerald Campbell
Executive VP, Voice
Time Warner Cable
David Pugliese
VP, Product Marketing & Management, Cox Communications, Inc.
Joseph Varello
VP, Digital Voice Product Management, Cablevision Systems Corp.
Tom B. White
VP, Marketing
Comcast Cable Communications SESSION 21
Next Generation Networks II: Making the Leap
NCTA TECHNICAL PAPERS

Monday, April 10
3:45 to 4:45 p.m.
Room B407
Topics examined: technical specifications associated with the cable-defined Enhanced Television platform; solutions for renewable security over next-generation networks; and balancing tomorrow’s IMS applications with today’s service delivery approaches.
Moderator:
Dom Stasi
Chief Technology Officer
TVN Entertainment
Speakers:
Alon Bernstein
Technical Leader/Software
Architect, Cisco Systems, Inc.
David Hooley
Advanced Platforms and Services
CableLabs, Inc.
Alec Main
Chief Technology Officer
Cloakware Corporation
Reza Rassool
Chief Engineer
Widevine Technologies, Inc.
Jonathan Rosenberg
Cisco Fellow
Cisco Systems, Inc.

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