Apparently, there is no such thing as sitting in front of the tube and just watching a program anymore. According to Accenture, the number of viewers multitasking while watching a show, integrating second-screen devices into their viewing experiences and accessing more Internet-based content continues to grow. The tablet is the preferred second-screen device, with 14 percent of those polled using one to search for content and social-media activities related to the TV program being watched. Some 65 percent said they watch Internet-based video content at least once a week on a PC/laptop, and more than 30 percent are watching content on a smartphone. This knowledge, Accenture points out, should prod operators and other content providers to create “digital relationships” with consumers to improve interactions, to develop better insights into individual preferences and to deliver a more customized consumer experience.

The Daily

Subscribe

Vexus Going Bigger in Texas

Vexus Fiber announced plans to build out its fiber network in Nacogdoches, Texas, and the surrounding areas. The expansion, to be

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.