Indie net American Desi, a US diginet for South Asian viewers, anticipates launching the first week of ’06 via EchoStar as an ad-supported premium net, available for $4.99/mo. Desi went down the DBS path 1st because EchoStar "has the most South Asian subs anywhere," chmn/CEO Vimal Verma told CableFAX. "It’s the first platform you want to go." Cable op deals will be pursued post-launch, and a National Show appearance is possible. About 90% of the net’s content will be made up of in-house productions originating from NY or NJ, including news/talk shows, Bollywood coverage and cricket. Desi’s management team includes former FX/ESPN exec producer Rickie Gaffney (svp, programming) and PAX vp Kenneth Gelb (svp, sales). Wachovia contributed funding to the service, which is aimed at some 2.5mln South Asian HHs. — Simon Applebaum — Muslim startup Bridges TV won its 1st carriage deal, launching in Comcast’s 22mln-sub SE MI (Detroit) system. — International Channel signed licensing agreements with Mirovision for 9 Korean films and Central Park Media for 7 anime titles, all of which are to be slotted in the net’s primetime "Asia Street" block. The programs will also be part of IC’s VOD package.

The Daily


Fiber Frenzy

Ziply Fiber launched its fiber service in Republic, Washington. Over 350 addresses can now get speeds from 100 Mbps to 10 Gbps today, with an additional 100+ addresses to come. — The town of Thurmont

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 6
2023 Most Powerful Women Awards Nomination close on September 8, 2023.
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.