With launch set for Aug 30, ImaginAsian TV has 5mln HHs cleared, all through broadcast stations in Atlanta, Denver, Las Vegas, L.A., Minneapolis and Seattle. Cable op distribution talks continue with Adelphia, Comcast, RCN and Time Warner Cable. Prime time series on the 1st net targeting Asian-Americans includes fare from S Korea, Vietnam and Japan. — NAMIC’s circulating the agenda for its Diversity Week confab (Sept 20-21 NY); highlights include: an all-star panel with Comcast’s Amy Banse, Lifetime’s Carole Black, Turner’s Mark Lazarus, TV One’s Jonathan Rodgers, Rainbow’s Josh Sapan and Nick’s Cyma Zarghami. Conference co-chairs Pamela Thomas-Graham and Glenn Britt keynote. — VH1 teams with the writer/creators of "Ego Trip" books for "Race-O-Rama," 3 specials exploring pop culture through the prism of race relations. It bows during Black History Month in Feb. (Simon Applebaum)

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Optimum Launches Customer Appreciation Program

Optimum introduced a new customer appreciation program, “Optimum Thanks You” this week. Rather than a traditional points-based rewards program, it gives customers

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