Three original prime time series will launch during BET’s ’04-05 season: "Style," offering entertainment news; "Speak Now," a talker about political and social issues affecting African-Americans; and "On and Off," a behind-the-scenes look at music superstars. The net also will get back into made-for films with "Book of Love," a Valentine’s Day romantic comedy starring Robin Givens. An annual comedy awards special will debut in Sept and concerts will be a monthly feature. Returning series include "College Hill," "106 & Park," "Coming to the Stage," and "ComicView." BET made the announcements at its first NY upfront Tues night, an event marked by rousing performances from Missy Elliott and Alicia Keys, and an extended "Twilight Zone" spoof of advertiser misperceptions of the channel. The latter aimed a few pointed barbs at rivals UPN, which like BET, is Viacom-owned, and TV One. — SiTV will hit NY next month with its debut upfront program, barely 3 months after the English-language Latino net’s premiere. – Simon Applebaum

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Programming

HBO hit “White Lotus” is extending its stay a bit longer. The series has been renewed for a third installment following the continued success of its second season. Season 2’s debut has been watched by more than 7.6 million viewers thus far.

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