MTV, MTV2 and MTVU held a sampler event last night for buyers, advertisers and the press (MTVN’s upfront isn’t until next month). Not surprisingly, MTVN was pushing its multiplatform approach hard. Christina Norman noted that "My VMAs," the broadband companion to the ’05 Video Music Awards, has had 13mln streams since launch. Other highlights: Popular MTV 10pm programming block "The 10 Spot" will expand by an hour so that it runs until midnight, beginning this fall. Upcoming shows include: "Juvies," an unscripted series about juvenile delinquents, and "Jamie Kennedy Blown Up," in which the comedian/actor Kennedy attempts to become a rapper. – Cable World’s Shirley Brady

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