CTAM led cable to secure a successful bid to exclusively advertise digital cable in the US Postal Service ‘s change of address program. The 2-year project, “Cable Move National Change of Address Program,” launches in Jan and will include advertising in the pre-moving change of address guide, an online address change option and a postmove welcome kit. CTAM led the process for 14 cable companies, with support from Sand Cherry Assoc.

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Friday–November 7

3Q Was Rough for Cable—What Happened?

The concept of cable companies struggling to spark consistent subscriber growth in the new age of media isn’t new. Nor is it surprising that an ultra-competitive environment has made it difficult to sustain momentum. But when the sub losses stack for companies and the industry at large, there’s an underlying sense of skepticism from analysts eagerly listening to earnings calls.

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