Motorola Mobility, a subsidiary of Motorola, has announced an investment in BlackArrow, a provider of advanced advertising solutions for new television platforms. Motorola’s investment represents an extension of BlackArrow’s previously announced Series C funding; terms of the investment were not disclosed.
BlackArrow’s advertising solutions address the fundamental shift in the way television audiences now view their favorite programs. The increase in platforms, such as video-on-demand (VoD), DVR, mobile devices and broadband, provide consumers with greater choice when it comes to when and where they watch their programs. BlackArrow’s technology enables new advertising and business models for content that is increasingly viewed in an on-demand environment.
As part of this collaboration, the two companies will develop integrated addressable media and advertising solutions for set-top boxes and mobile devices, as well as cloud-based, hosted video services and IP video delivery. BlackArrow will use the additional capital from the investment for new product development and worldwide deployment of their Advanced Advertising System to networks and New TV content distributors.
“The ability to monetize the next generation of video delivery will drive bottom-line success for the media industry in the years ahead,” said Mark Depietro, VP/strategy, Motorola Mobility. "Our work with BlackArrow will enhance our ability to offer an advanced advertising monetization path for customers of our market-leading devices and solutions around the globe.”