Motorola and BlackArrow are working together to deliver an SCTE 130-compliant addressable advertising solution designed to enable advertisers and content providers to exert exacting control over ad placement and generate revenue through additional advertising opportunities. Through the integration, ads can be selected in real time by BlackArrow’s ad decision server and added dynamically to on demand content using the Motorola B1 on demand server.

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At the Commission

The FCC adopted a NPRM seeking comment on how to maximize efficient use of the 500MHz of mid-band spectrum available in the 12.2-12.7GHz band. The hope of the proceeding is to further a conversation as to

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