Motorola and BlackArrow are working together to deliver an SCTE 130-compliant addressable advertising solution designed to enable advertisers and content providers to exert exacting control over ad placement and generate revenue through additional advertising opportunities. Through the integration, ads can be selected in real time by BlackArrow’s ad decision server and added dynamically to on demand content using the Motorola B1 on demand server.

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Wednesday–June 18

Life Independent: Reelz Among Indy Nets Navigating Upfronts

Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.

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