Pleased with early results from a trial in Cox‘s Orange County, CA, market, Disney-ABC TV Group said it will allow cable MSOs, DBS ops and telcos to participate in a local ad-supported VOD initiative if they agree to disable “fast-forwarding” capabilities. ABC will provide net programs to participating affils, who may insert 1 locally-sold, 30-second spot within each half hour of programming in those markets where ABC VOD is available. The total number of ads to appear in the VOD eps is not yet determined. The Cox trial, initially announced at The Cable Show last year, involves disabling of the fast-forward option for all on demand ABC content. Market research from Knowledge Nets/Statistical Research shows that 93% of trial participants find advertising acceptable in exchange for free access to content, and that 27% would not have watched the content at all without on demand availability.

The Daily

Subscribe
Tuesday–July 8

Doing Good

Following the flooding in central Texas over the weekend, Sinclair and The Salvation Army are launching Sinclair Cares: Texas Tragedy Relief. The national fundraising campaign will support those

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.