Turner Sports – NCAA March Madness Live
Turner faced a unique challenge with its March Madness Live app in 2012: Getting people to pay for it (with a $3.99 upgrade to view video). Never an easy task, but Turner set out to grow the app’s followers by 20% anyway, starting with in-store promos at AT&T stores nationwide and eventually blanketing the Web with traditional banners and SEO efforts. Turner now looks on track to meet or exceed its goals, with early results showing 8% growth on iOS devices and 14% on Androids.
Honorable Mention
Nickelodeon – Nickelodeon/Sony Pictures: "Men in Black 3: Alien Scanner"

The Daily


FCC Awards 2.5GHz Licenses to Tribes

The FCC formally granted 154 applications submitted through its 2.5GHz Rural Tribal Priority Window. Those applicants will be able to use the 2.5GHz band to provide broadband and other advanced wireless

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up