Mobile
TiVo has partnered with Research In Motion to develop customized TiVo services for the Blackberry wireless platform. BlackBerry users will initially be able to search TV listings and schedule recordings, and new software apps are expected later this year. — The US Air Force is the initial ad partner for MTVN‘s 1st-ever mobile video ads on carrier-operated premium VOD services. Pre-roll ads will run across MTV‘s mobile VOD programming with co-branded episodes of "The How To Show," MTV’s mobile series featuring musicians, celebrities, and athletes teaching audiences the tricks of their various trades. Separately, MTVN plans to partner with carriers leveraging the MobiTV delivery platform to research premium mobile VOD advertising. — NBCU has tapped Greystripe to provide ad-supported games for its mobile Websites covering Bravo, Sci Fi and NBC.com [For more details, go to www.cablefaxcontentbusiness.com]www.cablefaxcontentbusiness.com].