MTVN has tapped Thumbplay to enhance and manage personalized content sales for MTV Mobile. Offerings such as ringtones and games related to 5 MTV properties are available a la carte or via subscription-based credits to more than 2K mobile devices. [More details at www.cablefaxcontentbusiness.com]www.cablefaxcontentbusiness.com]. — ICO Global will provide content from Cartoon Net and Adult Swim in alpha trials of its interactive mobile service ICO mim.

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Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

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