MTVN has tapped Thumbplay to enhance and manage personalized content sales for MTV Mobile. Offerings such as ringtones and games related to 5 MTV properties are available a la carte or via subscription-based credits to more than 2K mobile devices. [More details at www.cablefaxcontentbusiness.com]www.cablefaxcontentbusiness.com]. — ICO Global will provide content from Cartoon Net and Adult Swim in alpha trials of its interactive mobile service ICO mim.

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Tuesday–September 29

Charter: Stop Building for Yesterday

Charter CEO Chris Winfrey challenged vendors at this week’s SCTE TechExpo26: “Stop developing your products to DSL or fixed wireless standards and start developing your products to a multi-gig capability.”

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