MTVN has tapped Thumbplay to enhance and manage personalized content sales for MTV Mobile. Offerings such as ringtones and games related to 5 MTV properties are available a la carte or via subscription-based credits to more than 2K mobile devices. [More details at www.cablefaxcontentbusiness.com]www.cablefaxcontentbusiness.com]. — ICO Global will provide content from Cartoon Net and Adult Swim in alpha trials of its interactive mobile service ICO mim.

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Monday–September 15

EchoStar Outlines Life With Less Spectrum

EchoStar CEO Hamid Akhavan didn’t beat around the bush during Monday’s investor presentation—the company probably wouldn’t have held it if it hadn’t already been scheduled.

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