Mixed Signals has added new capabilities to its Sentry product that enable it to monitor enhanced television (ETV) and advanced advertising applications based on the Enhanced TV Binary Interchange Format (EBIF).

For EBIF-based applications to work properly, triggers must be embedded into program streams and when these triggers are activated by viewers, the additional data must be delivered to set-top boxes. Determining if all these steps are performed correctly across an entire channel line-up is not possible by simply measuring packet loss alone or using other first generation approaches for ensuring quality of experience (QoE).

Sentry’s advanced detection capabilities, coupled with its 24×7 operation to simultaneously monitor hundreds of programs, ads and EBIF-widgets allow it to monitor EBIF-based applications.

Mixed Signals will be demonstrating its new EBIF monitoring capabilities in the CableNET pavilion at The Cable Show in Los Angeles, May 11-13.

The Daily

Subscribe

Sky-ITV Combo Faces UK Regulatory Hurdle

The $2.2 billion combo between Comcast ’s Sky and ITV , the U.K.’s biggest commercial broadcaster, is facing additional scrutiny from the country’s antitrust authorities. After UK Culture Secretary Lisa

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.