VP, Brand Development and Marketing, upwave, Turner Broadcasting System

Proctor’s taken on a new role this year at upwave, Turner’s new multiplatform entertainment brand that focuses on health and wellness. She’s responsible for strategic brand development, marketing strategy and integrated sponsorships. “I’m proud that upwave provides innovative and purpose-driven entertainment to help people close the gap between healthy intention and action,” Proctor says. Prior to this new position, she was senior director of strategy development for TBS’ Animation, Young Adults & Kids Media.

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Monday–March 23

Scripps Thinks Free is the New Premium

On Monday, Scripps announced the launch of a 24/7 FAST channel dubbed Scripps Sports Network. CFX talked to CRO Brian Norris about what sets this new channel apart from the many other FAST offerings out there.

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