VP, Brand Development and Marketing, upwave, Turner Broadcasting System

Proctor’s taken on a new role this year at upwave, Turner’s new multiplatform entertainment brand that focuses on health and wellness. She’s responsible for strategic brand development, marketing strategy and integrated sponsorships. “I’m proud that upwave provides innovative and purpose-driven entertainment to help people close the gap between healthy intention and action,” Proctor says. Prior to this new position, she was senior director of strategy development for TBS’ Animation, Young Adults & Kids Media.

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If you’ve been following the trends in cable, broadcast, internet and the like for any time now, you know that the entire structure of the business plans for these industries is in flux.

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