VP, Brand Development and Marketing, upwave, Turner Broadcasting System

Proctor’s taken on a new role this year at upwave, Turner’s new multiplatform entertainment brand that focuses on health and wellness. She’s responsible for strategic brand development, marketing strategy and integrated sponsorships. “I’m proud that upwave provides innovative and purpose-driven entertainment to help people close the gap between healthy intention and action,” Proctor says. Prior to this new position, she was senior director of strategy development for TBS’ Animation, Young Adults & Kids Media.

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Roku Hits 100 Million Milestone

Roku surpassed 100 million streaming households in April, an achievement the company said reflects the “broader shift” toward streaming. The platform defines streaming households as the number of distinct

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