What does Microsoft‘s $44.6bln bid for Yahoo mean for cable? Fortune speculates that a cable company, including Comcast or Time Warner Cable, or a telco might take an interest in buying AOL. The magazine’s rationale is that an ad network like AOL’s could be appealing as MSOs add functions, such as placing Web-like advertising on TV screens. Whether a cabler buys AOL or not, the Yahoo-Microsoft proposal definitely begs the question: What happens to AOL? Maybe there will be some answers during Wed’s earnings call.

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Ratings

You can thank the World Cup for making this week’s weekly cable ratings look slightly different. While Fox News , ESPN and MS Now took their usual spots in primetime with 2.24 million, 1 million and 992,000

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