Cable associations, NCTA and NCTA board members held a conference call Mon to once again address how to consolidate the industry’s various events around 2 weeks—one in the fall and one in the spring during the Cable Show. Attendees feel they are “moving closer to something resembling more of a proposal,” but more discussion is needed, an NCTA spokesman said. This was the 1st meeting since the initial gathering in NY Oct 22 (Cfax, 10/23). The group is beginning to kick around ideas of how to move some events around those 2 clusters, he said.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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