Calif.-based Openwave Mobility updated its Congestion Control (CC) Media Optimizer product, a video-optimization solution that helps mobile operators to manage congestion when it occurs in localized hot spots rather than requiring “brute force” compression of all video on the network at all times, to automatically trigger optimization when the network reaches pre-determined thresholds.

This new feature lets operators analyze and implement video optimization based on real-time network conditions.

According to Openwave Mobility, roughly 80 percent of all smartphone video traffic is MP4. This new version of Media Optimizer provides inline MP4 optimization, which optimizes MP4 video traffic dynamically only when necessary, while maintaining or improving user quality of experience (QoE).

“Operators are focused more than ever on staying ahead of the growing number of mobile video formats and bandwidth demands stemming from the ever growing popularity and proliferation of Android and iOS devices,” says CEO John Giere. “We believe our inline MP4 product, which has been tested live in our customers’ networks, will deliver immediate network efficiencies and increase subscriber QoE for MP4 video traffic.”

Media Optimizer can be delivered pre-integrated with Openwave Mobility’s other Congestion Control and Price Plan Innovation solutions.

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