Media Event
By | June 26, 2013
Winner
2012 Time Warner Cable Sports Launch Event
It seems impossible that Time Warner Cable could have launched TWC Sportsnet and TWC Deportes with any more fanfare. The launch party itself—held in the beautifully decorated courtyard of TWC’s L.A. office in El Segundo—was a marketing bonanza in its own right, featuring an expansive red carpet and just about every major L.A. sports star you could imagine. David Beckham was there. So was Kobe Bryant. And that was just the tip of the iceberg and press, executives and local influencers mingled, tweeted and reported on the festivities. For a cable operator to throw such a lavish party to promote its new content strategy and growing sports dominance, well… we’re impressed. This is usually the domain of party-happy programmers, not distributors. But wait. TWC’s a content company too now. We’re still impressed, and the amount of coordination it required across TWC’s many divisions is worth noting. Kudos to the entire TWC team for pulling this one off.
Honorable Mentions
Comcast Celebrates Minority-Owned Networks at the Newseum
While Comcast’s recent launches of minority-owned networks technically stem from Comcast-NBCU merger requirements, we’ll point out that Comcast actually proposed this initiative to the FCC, not the other way around. Events like this help drive home that point.
Hallmark Channels – TCA Press Dinner at Huntington Library & Gardens
Hallmark is fast becoming the classiest TCA party thrower, not only because it attracts so many celebs to these events—but also because it picks incredible locations featuring beautiful locations, delicious food, free-flowing wine and generally a Hallmark feel. Kudos.
Showtime – Homeland Premiere at the Intrepid Sea, Air & Space Museum
People are still talking about Showtime’s Season 2 “Homeland” premiere at the Intrepid on Manhattan’s West side. What a night. And it helped generate enormous press and buzz for a show that’s already off the charts in terms of awareness.