The proliferation of HD programming is just one of the factors driving cable operators to continually look at increasing the capacity of their HFC networks. Check out the solutions in this Communications Technology article here. Google, MTV Hook Up Earlier this week, Google and MTV Networks signed a deal that will give Google access to the cable network’s stable of shows, including Nickelodeon’s "SpongeBob SquarePants" and MTV’s "Laguna Beach" on Google’s online video venture. The Washington Post story is here. Drilling Down On DPI When it comes to digital program insertion, Comcast Spotlight‘s Paul Woidke literally helped write the book. Read his CT Q&A here.

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HBO Leaves Amazon

With HBO dropping off Amazon Video Channels this week, WarnerMedia is hoping to incentivize Amazon customers to move to its HBO Max DTC option. It launched a

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