Sprint has announced the availability of an integrated, enhanced services portfolio to cable companies. The enhanced service offering to cable companies includes caller ID to the TV, caller ID to the PC, enhanced voicemail services, and SMS notification/home voicemail alert. Sprint offers the features to such customers as Massillon Cable TV and Blue Ridge Cable with the help of its partners Integra5, Strata Group and Streamwide.

Massillon Cable TV, a triple play cable operator in Ohio, has launched caller ID to the TV and enhanced voicemail services to its subscriber base.

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Thursday–June 17

Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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