Using BSS/OSS To Refocus On The Customer Experience
How should wireless carriers – or broadband operators of any kind – be handling the ongoing shift from the traditional focus on operational efficiency to a broader, more strategic focus on how to address the dramatic changes taking place in end-user behavior? After polling its customers and the industry as a whole, end-to-end BSS/OSS provider NetCracker Technology Corp. was able to identify four trends critical to operators looking for long-term viability and growth:
>> Make The Move To Next-Gen, End-to-End BSS/OSS Built On A Single, Real-Time Platform: Subscribers expect everything from browsing, downloading and consuming content to interactions and transactions with their mobile operator to be in real time.
>> Migrate To A Managed Services Model: Today’s managed services (including managed BSS/OSS) and cloud-based solutions let operators focus on critical business issues and core competencies while adopting new business models.
>> Allow End Users To Control And Personalize: The growing need for self-service along with more advanced customer care and billing solutions must be met to provide a more compelling end-user experience that will, in turn, enhance customer satisfaction and decrease churn.
>> Forge Strategic Partnerships Between BSS/OSS Providers And Other Operators: Today’s “partner companies” must have both software and services capabilities along with the size, scale, geographical reach, industry experience, and delivery expertise to take on any operator need — from implementing new solutions to running entire BSS/OSS as a managed service.

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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