Winner

FEARnet’s Holliston Season 1
FEARnet made the most of its first original series, going beyond traditional media buys. It secured sponsorship from Capcom’s “Resident Evil: Raccoon City” and received inclusion in Verizon FiOS magazine (distributed to all customers). In addition, to linear and on demand promos/trailers, a show page was built on FEARnet.com to house extra content. SXSW was utilized and grassroots events were executed, with the show promoted through freebies such as stickers, dog tags, and T-shirts.
 
Honorable Mention

Sportsman Channel – NRANews Cam & Co

Sportsman’s challenge wasn’t just to market its first live show ever, but to do it when the gun control debate was at an all-time high.

The Daily

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Wu Is Me!

No, I didn’t mean to use the word “woe,” although as you’ll see, that may be accurate! I’m talking about Tim Wu, the Columbia University professor of antitrust law who was credited with coining the

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