FEARnet’s Holliston Season 1
FEARnet made the most of its first original series, going beyond traditional media buys. It secured sponsorship from Capcom’s “Resident Evil: Raccoon City” and received inclusion in Verizon FiOS magazine (distributed to all customers). In addition, to linear and on demand promos/trailers, a show page was built on to house extra content. SXSW was utilized and grassroots events were executed, with the show promoted through freebies such as stickers, dog tags, and T-shirts.
Honorable Mention

Sportsman Channel – NRANews Cam & Co

Sportsman’s challenge wasn’t just to market its first live show ever, but to do it when the gun control debate was at an all-time high.

The Daily


Pickleball, Anyone? Networks Step Up to Service Line

It makes sense that programmers would want to get in on pickleball given its soaring popularity. But televising matches isn’t without its challenges.

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