FEARnet’s Holliston Season 1
FEARnet made the most of its first original series, going beyond traditional media buys. It secured sponsorship from Capcom’s “Resident Evil: Raccoon City” and received inclusion in Verizon FiOS magazine (distributed to all customers). In addition, to linear and on demand promos/trailers, a show page was built on FEARnet.com to house extra content. SXSW was utilized and grassroots events were executed, with the show promoted through freebies such as stickers, dog tags, and T-shirts.
Sportsman Channel – NRANews Cam & Co
Sportsman’s challenge wasn’t just to market its first live show ever, but to do it when the gun control debate was at an all-time high.