HSN is partnering with CTAM in an initiative to hype HSD. The home shopping net will run an all-day infomercial Sat that offers viewers a $50 rebate from cablers as an incentive to sign up for the high-speed Internet service. While HSN hosts won’t pitch any individual ISPs, they will display a toll-free number for CTAM’s "Only Cable Can" brainchild and will direct viewers to a Web site where they can sign up for HSD (http://www.onlycablecan.com).

The Daily



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