HSN is partnering with CTAM in an initiative to hype HSD. The home shopping net will run an all-day infomercial Sat that offers viewers a $50 rebate from cablers as an incentive to sign up for the high-speed Internet service. While HSN hosts won’t pitch any individual ISPs, they will display a toll-free number for CTAM’s "Only Cable Can" brainchild and will direct viewers to a Web site where they can sign up for HSD (http://www.onlycablecan.com).

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Thursday–March 12

Ratings

March Madness is here, but it looks like the college basketball hype has been around throughout the regular season. ESPN had its most-watched season of men’s college basketball since 2014-15, averaging 1.1

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