This weekend, ESPN and Comcast Spotlight will promote the "ESPN25" initiative in Salt Lake City, inviting fans to participate in the net’s "Super Fan Challenge" tomorrow at 11am. The sports net and Comcast’s ad sales arm will hit 18 markets over the course of their promotional jaunt, culminating in a late-Aug sweep through NY and Boston. — Cox Las Vegas this week added The Biography Channel and History International to its line-up, and to mark the occasion the MSO will unveil an educational exhibit at the NV State Museum and Historical Society Wednesday. The exhibit includes a Vegas-themed media library that will give museumgoers a look at the kind of programming they can expect from The Biography Channel.

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Kelly Abcarian was named evp, measurement & impact at NBCUniversal’s Advertising and Partnerships division. Abcarian was previously gm of Nielsen’s Advanced Video Advertising Group.

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