SportsNet NY tapped Ogilvy & Mather NY as its creative ad agency. Ads for the RSN that launches Mar 16 start early next month. — TNT tapped nationally syndicated radio show "2 Live Stews" to promote its exclusive Thurs-night NBA coverage, beginning with All-Star weekend. — Fuse designated retailer fye its preferred download provider as part of a marketing deal that will see fuse talent make in-store appearances.

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Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

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