SportsNet NY tapped Ogilvy & Mather NY as its creative ad agency. Ads for the RSN that launches Mar 16 start early next month. — TNT tapped nationally syndicated radio show "2 Live Stews" to promote its exclusive Thurs-night NBA coverage, beginning with All-Star weekend. — Fuse designated retailer fye its preferred download provider as part of a marketing deal that will see fuse talent make in-store appearances.

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Friday–February 6

Super Bowl, Bad Bunny Cap Season of NFL Dominance

All eyes will be on Grammy Award-winning artist Bad Bunny during the Super Bowl LX halftime show this Sunday. Ahead of the presentation, Telemundo will air an interview with the singer at 4:30pm as part of the

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