SportsNet NY tapped Ogilvy & Mather NY as its creative ad agency. Ads for the RSN that launches Mar 16 start early next month. — TNT tapped nationally syndicated radio show "2 Live Stews" to promote its exclusive Thurs-night NBA coverage, beginning with All-Star weekend. — Fuse designated retailer fye its preferred download provider as part of a marketing deal that will see fuse talent make in-store appearances.

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Wednesday–September 22

Football Ratings Bump

NFL Network returned to the Top 5 cable nets in prime last week thanks to “Thursday Night Football.” The channel averaged 1.145 million viewers in prime, putting it in fourth place. Fox News , again, took

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