VOD is not cutting into traditional TV ratings, a 3-mo study of 180 Philly VOD HHs conducted last summer by Nielsen Media and Comcast shows. Also: 75% of VOD HHs used it at least 1x during the study; the 18-34 demo watched 37% of all VOD mins (vs 20% for traditional TV); and free VOD was sampled more often, but SVOD from HBO, Showtime and Starz accounted for the most minutes.

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal

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