VOD is not cutting into traditional TV ratings, a 3-mo study of 180 Philly VOD HHs conducted last summer by Nielsen Media and Comcast shows. Also: 75% of VOD HHs used it at least 1x during the study; the 18-34 demo watched 37% of all VOD mins (vs 20% for traditional TV); and free VOD was sampled more often, but SVOD from HBO, Showtime and Starz accounted for the most minutes.

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Wednesday–April 24

The Utility of Competition

Commentary by Steve Effros OK, the title of today’s column is a little bit of a play on both the words utility and competition. Why? Because the underlying theories now being bandied about for either

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