Loesch’s experience with children’s programming, combined with her business acumen, has driven triple-digit ratings spikes and increased distribution for Hub Network. And a new slate of original productions has positioned the net for an even stronger 2014. “While more people are time shifting and/or moving away from watching linear television to other options,” she says, “people are also going to cable first now for so much—for first-run dramas, documentaries, news, sports and event television.”
What’s your favorite part of your job?
When I witness my team excited and stimulated, coming up with inspired ideas…and I love seeing the first rough cuts of our shows and our promos, giving input and watching everything come together…it’s such an exciting process.
What’s been the biggest story in cable this year?
The shift of viewing habits. While more people are time-shifting and/or moving away from watching linear television to other options, people are also going to cable first now for so much… for first-run dramas, documentaries, news, sports, and event television. Cable has arrived, even though it’s facing more competition than ever, cable has arrived!
How do you define success in the workplace?
The biggest challenge in a company is to make sure the goals are clear and that everyone is on the same page, rowing in the same direction, and watching each other’s backs. That’s success!
Best trick for maintaining the personal-professional life balance?
Who says I maintain it? Seriously, any kind of physical activity helps me, like a walk, bike ride, working in the garden. But, truth be told, I’ve never really accomplished that balance totally.
Who would you want to swap jobs with for a month and why?
I’m doing what I love. I can’t think of anyone I would want to swap jobs with…well, maybe Maya Angelou or Arundati Roy or the late, great Carson McCullers…I wouldn’t mind being a great writer.