NCAA March Madness Live, Turner Sports ' app for the tournament, scored 69.7mln live video streams across all platforms, up 42% YOY. It netted 15mln hours of live video, also an all-time record and a 7% increase over last year. And Mon's National Championship between Kentucky and Connecticut bagged 2mln live video streams, up 30% from last year's championship game. TV Everywhere usage was up 85% in live streams and 72% in hours spent viewing, both YOY. Users who were logged in spent more time watching games, streaming an average of 67% more minutes than users who weren't logged in. Mobile platforms saw a huge surge in TVE usage for the 2014 tournament, with live streams on logged-in mobile devices representing 52% of the total TVE usage for the entire tournament.

The Daily

Subscribe
Wednesday–October 15

Viamedia’s AI-Centric Rebrand

Ad tech platform Viamedia is going all in on AI with a rebrand that reflects its commitment to the cutting-edge tech.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.