Loretha Jones
By | November 1, 2013
President, Original Programming
BET Networks
With Jones steering the networks’ original series, the fifth season of “The Game” and “Let’s Stay Together” were the top series among black viewers. Other big hits for the demo: “Apollo Live” and music competition series “Sunday Best,” with more originals slated for launch. Possessing a keen ability to spot talent, Jones is most thrilled when “watching the first cut of a new show after weeks of reading scripts. It’s still so exciting to see the characters come alive.”
What’s your favorite part of your job?
Watching the first cut of a new show after weeks of reading scripts. It’s still so exciting to see the characters come alive.
What’s been the biggest story in cable this year?
The successful return of mini- series. I grew up watching them and I think that they are a wonderful storytelling vehicle.
Best trick for maintaining the personal-professional life balance?
Leaving my blackberry in the car when I get home.
