Broadcom Corporation has announced that its BCM3556 digital TV system-on-a-chip (SoC) has been selected by LG Electronics for its new line of DVB-based HDTVs. Designed for digital video broadcast (DVB)-based platforms, the Broadcom BCM3556 video decoder SoC features an advanced video decoder, 3D graphics core and support for either WXGA or 1080p high definition (HD) resolutions.

This single-chip solution supports global connectivity standards such as a digital video broadcast-terrestrial (DVB-T) demodulator, phase alternating line (PAL), sequential color with memory (SECAM) video support, and near instantaneous compounded audio multiplex (NICAM) audio support. For advanced home network connectivity, the BCM3556 includes an integrated Ethernet media access controller and physical layer (PHY) device that enables the chip to connect with multiple home networking devices such as media servers, PCs, MP3 and portable media players.

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ViacomCBS, DISH Addressable Ad Milestone

ViacomCBS and DISH Media announced Thursday they had delivered the first-ever addressable impressions within a live national broadcast via MVPD set-top box.

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