“We don’t market ourselves as cable killers. In fact, our marketing has been very cable-friendly. There have been a lot of commentaries about Roku being for cord cutters, but demand for Roku is not driven by folks wanting to cancel cable subscriptions. It’s about people wanting to have the option to view more content” – Steve Shannon, general manager/Content, Roku

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Friday–March 27

Tubi’s Growth Plan Involves More Creators

Tubi is on a growth trajectory after reaching profitability last year, a milestone that arrived earlier than expected for the Fox Corp. -owned AVOD. CEO Anjali Sud shares how the team got here and why the AVOD’s growth plan involves more creators.

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