“We don’t market ourselves as cable killers. In fact, our…
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| March 18, 2013
“We don’t market ourselves as cable killers. In fact, our marketing has been very cable-friendly. There have been a lot of commentaries about Roku being for cord cutters, but demand for Roku is not driven by folks wanting to cancel cable subscriptions. It’s about people wanting to have the option to view more content” – Steve Shannon, general manager/Content, Roku