“We don’t market ourselves as cable killers. In fact, our marketing has been very cable-friendly. There have been a lot of commentaries about Roku being for cord cutters, but demand for Roku is not driven by folks wanting to cancel cable subscriptions. It’s about people wanting to have the option to view more content” – Steve Shannon, general manager/Content, Roku

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Friday–June 2

Media Industry Not Backing Down from Pride Celebrations

For years, programmers and MVPDs have welcomed June with a slew of Pride Month-themed programming and initiatives, and that doesn’t seem to be changing despite recent backlashes against Target , Bud Light and others.

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