CABLE WORLD STAFF The first lady of video games, Lara Croft of “Tomb Raider,” will appear in spots for G4, Comcast’s game channel with the slogan, “TV 4 Gamers.” The spots are also designed to promote all things Lara Croft, including the movie Lara Croft Tomb Raider: Cradle of Life, opening in July, as well as a new video game, “The Angel of Darkness.” In the spots, Croft plays diva, answering questions about how difficult her adventurous life is.

The Daily

Subscribe
Tuesday–August 16

Fiber Frenzy

Metronet has started construction on a fiber network in Sioux City, Iowa. The project is scheduled to take

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.