CABLE WORLD STAFF The first lady of video games, Lara Croft of “Tomb Raider,” will appear in spots for G4, Comcast’s game channel with the slogan, “TV 4 Gamers.” The spots are also designed to promote all things Lara Croft, including the movie Lara Croft Tomb Raider: Cradle of Life, opening in July, as well as a new video game, “The Angel of Darkness.” In the spots, Croft plays diva, answering questions about how difficult her adventurous life is.

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The Name’s ESPN, Just ESPN

Forget ESPN Flagship, ESPN All Access or ESPN DTC. The name for ESPN’s forthcoming direct-to-consumer offering of its flagship channel is expected to just be called “ESPN.” Sources told CNBC that execs

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