CABLE WORLD STAFF The first lady of video games, Lara Croft of “Tomb Raider,” will appear in spots for G4, Comcast’s game channel with the slogan, “TV 4 Gamers.” The spots are also designed to promote all things Lara Croft, including the movie Lara Croft Tomb Raider: Cradle of Life, opening in July, as well as a new video game, “The Angel of Darkness.” In the spots, Croft plays diva, answering questions about how difficult her adventurous life is.

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TelevisaUnivision Confident in DTC Profitability

TelevisaUnivision continued to invest more into its ViX streaming product during 1Q24, but that commitment comes at a cost. The company saw operating expenses grow 16% YOY to $821 million driven by those

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