EVP, Emerging Business & Data Analytics, Cablevision Media Sales

Delivering more targeted TV ads with improved effectiveness and performance-based metrics is top of mind for Norris, who brings new data-driven insights to market to help advertisers optimize consumer engagement and response to TV advertising. Having a hand in advancing the interactive and addressable ad market is pretty cool, but she also counts as perks of the job “indulging my inner geek, working deeply in technology and data, to drive the business that allows us to be successful.”

What’s been the biggest story in cable this year?
Social media.
 
How do you define success in the workplace?
I define success by coming to work every day feeling inspired by change in the industry and being able to surround myself with great talent that can make it happen.
 
Who would you want to swap jobs with for a month and why?

Oprah Winfrey. I want to know what it feels like to influence so much good in the world. That’s real power.

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​​Multiview Not a Slam Dunk for Everyone

Multiview has been a point of focus for distributors and streaming services, and while it’s drawn praise from some, others think the hype will subside in due time. Brian Dunlap , Director of Broadcast &amp

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