After peaking at 65.5% in ’98, cable penetration of US homes was 58% by the end of ’06, reported SNL Kagan. Kagan said cable’s market penetration will likely fall below 58% by year-end. Other numbers as of Dec ’06: 65.4mln basic cable subs; 112mln occupied cable homes passed; a $41.12/month avg basic cable rate.

The Daily

Subscribe
Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.